PPWR Copilot and Pack Declare are the only two EU packaging compliance tools with public, self-serve pricing and a free trial. That makes them the two obvious candidates for any SMB that wants to shop around without booking a sales call.
But don't let the similar pricing fool you. The two products solve different halves of PPWR, and using one where you actually need the other leaves a gap big enough for a fine to walk through. Here's an honest breakdown by the team behind Pack Declare.
The 30-second answer
- PPWR Copilot generates technical dossiers per packaging format — the Article 11 documentation that marketplaces (Amazon, Zalando) and regulators ask for. Recyclability assessment, material codes (Decision 97/129/EC), Triman icons, void calculations (Art. 24). It bills per dossier.
- Pack Declare generates country-specific EPR declaration packs — the monthly / quarterly submissions to ECOEMBES, CITEO, LUCID and 8 other PROs based on what you actually sold this period. It bills per tenant, flat rate.
Most companies eventually need both. If you only need one, use this rule: PPWR Copilot is for what you sell. Pack Declare is for how much you sold.
Feature-by-feature comparison
| PPWR Copilot | Pack Declare | |
|---|---|---|
| Headline problem it solves | Generate a packaging dossier fast | Declare what you sold to each PRO |
| Primary data model | Dossier per packaging type | Sales orders + versioned BOMs per SKU |
| E-commerce connectors | None | Shopify, WooCommerce, Amazon (native) |
| Country declaration pack output | No | 8 PROs (ES/FR/DE/IT/NL/PT/BE/AT) + 3 new (PL/SE/DK) |
| Recyclability assessment per country | Yes (flagship) | Indicative only (no per-country recycling assessment yet) |
| Material codes (Decision 97/129/EC) | Yes (core feature) | Yes (used internally for mapping; not a primary output) |
| Triman / Info-Tri / country disposal icons | Yes | Planned (T-52) |
| EPR fee calculation | No | Yes, per country with eco-modulation |
| Supplier / BOM workflow | Manual data entry per dossier | Full supplier portal + manufacturer mode |
| Pricing | £49 / £199 / Enterprise per month (tiered by dossier count) | Free forever / €199 / Enterprise (flat per tenant) |
| Free trial | 7 days, 5 dossiers | Free tier forever (1 country, 1 declaration pack / year) |
Where PPWR Copilot wins
PPWR Copilot is an excellent tool. It's fast, cheap, and targets a problem that genuinely exists. Use it if:
- You need a packaging dossier now. Marketplace onboarding for Amazon or Zalando often asks for PPWR documentation, and PPWR Copilot can produce one in minutes. Pack Declare is not optimized for this workflow.
- You ship a small number of packaging formats. If you have 5 SKUs with 3 packaging variants, generating 3 dossiers once per year is cheaper than a monthly SaaS subscription.
- You care more about documentation than fees. PPWR Copilot is documentation-first. If you're below an EPR threshold or fees are a small line item, you may never need a full declaration stack.
- You want a cheap recyclability + Triman generator. For the €49/month starter tier, you get per-country recyclability scoring and disposal-icon packs at a price that no other tool matches.
Where Pack Declare wins
Pack Declare was built for a different rhythm:
- You file EPR declarations regularly. If you sell to the Spanish, French, German, or Italian market, you file to ECOEMBES / CITEO / LUCID / CONAI either monthly or quarterly. PPWR Copilot doesn't produce this output. Pack Declare is the output.
- Your volume varies month to month. Declarations are based on what you sold, not what you designed. Pack Declare reads your Shopify / Woo / Amazon orders and calculates the correct weight by country. A dossier generator can't do that.
- You want to see fees before the PRO invoices you. Pack Declare estimates EPR fees per country per period with the same tariff tables the PROs use internally. PPWR Copilot does not price your packaging.
- You have more than a handful of SKUs. Pack Declare scales with your product catalog because the BOM is versioned per SKU. PPWR Copilot scales with the number of dossiers — which can be linear in the number of packaging variants.
The workflow difference in one picture
Imagine a Shopify merchant selling cosmetics to Spain, France, and Germany with 40 SKUs. End of quarter arrives.
With PPWR Copilot: they must first figure out how many units of each SKU were sold in each country, translate that into packaging weights per material, look up each PRO's reporting format, and then file to ECOEMBES / CITEO / LUCID manually. The dossier they generated in January doesn't tell them any of this.
With Pack Declare: they click "Generate declaration packs for Q1" and get three CSVs, each pre-formatted for its target portal, with the right NIF / identifiant adherent / LUCID number already filled in from the compliance profile. Upload. Done.
The two tools don't overlap on this workflow at all. That's why we recommend using both if you have the budget — but if you had to choose one and you're filing declarations, Pack Declare is the answer.
On the "£199 lifetime deal"
PPWR Copilot offers a time-limited lifetime deal at £199 (first 100 members). For a single founder needing 10 dossiers per year forever, that's a phenomenal price — and we've pointed prospects to it when they fit.
Just understand what you're buying: documentation software, not a declaration stack. If you later need ECOEMBES submissions, you'll still need a second tool.
When to use both
The clean combo for a serious e-commerce brand:
- PPWR Copilot for Article 11 dossiers, Triman icons, and recyclability scoring — the documentation that goes on the pack or into marketplace onboarding.
- Pack Declare for the per-country EPR declarations and fee estimates — the recurring, data-driven compliance workflow that lives on top of your sales data.
Combined cost for most SMBs: well under €300 / month total. That's still a fraction of what a consultant would charge for a single annual audit.
The honest bottom line
PPWR Copilot is excellent at what it does. If a prospect lands on Pack Declare and all they need is a dossier, we'll tell them to use PPWR Copilot — honestly, buying a second monthly SaaS to produce one PDF would be silly.
But the moment you're selling online, crossing a PRO threshold, and facing monthly or quarterly filings, you've outgrown a dossier generator. At that point you need a tool that starts from your sales stream, not from a document template.
That's the line. Pick the tool on the right side of it for where you are today.
Run the 2-minute Pack Declare Readiness Check →
Or start free with Pack Declare →
Related reading: Pack Declare vs. Coolset · Pack Declare vs. Recyda · Pack Declare vs. Excel